Theory

Here are my notes for the presentation at SALE in Venice, in the context of the catalunyan pavilion.

1.

The deceptive nature of the digital image is not evoked by a certain resemblance of original and copy, or reality and its simulation. No matter whether faithful or unfaithful, the similitude of the simulacrum seems no longer a question of likeness or unlikeness. Instead, similarity has turned into simultaneity; it has become a question entirely occupied by time: synchronized time and temporal command.