Bernhard Cella is an Austrian artist with an interest in current forms of visual art, which shift modes of production and distribution. Temporary settings mirror real services. In 2007 he founded the "Salon für Buchkunst" in Vienna, "an enterprise as artwork." According to Cella it functions as a kind of model-space on a 1:1 scale, in which changing relationships among objects, people and artworks can unfold being entirely non-economical.
In a complex conceptual approach Cella explores artistic entrepreneurship and the changing role of artists in society.
Berhard Cella is currently giving a workshop at KiT "The book as printed space" from Wednesday, April 19 to Friday 21